adidas的NMD火了这么久,你知道NMD是什么意思吗?

感谢邀请,从字面意思而言MND是NO MAD 的缩写,直接翻译过来来为--不疯狂的,但adidas Originals MND 在现实中的表现却恰恰相反,一经发售发售便引起球鞋圈疯狂的抢购,尤其是首发配

本文最后更新时间:  2023-03-20 22:47:41

下面这段话来自设计师Nic Galway本人:

Through an exclusive interview with HYPEBEAST, we sat down with adidas Originals VP of Global Design Nic Galway to speak about the newest creation, where it came from and what it aims to do for the lifestyle urbanite. Nic also commented on his team, working alongside the likes of Yohji Yamamoto and Kanye West and reflects on his extensive history at adidas — one that spans an incredibly impressive 16 years.First and foremost – what does NMD stand for?Basically, what I wanted to ensure was that the name wasn’t too descriptive. We always name our products, but when I’m designing with my teams, I don’t want it to set too much in their minds what it is we’re going to create. So we started talking a lot about basically connecting the past and the future, modern design, and we also talked about our lives, traveling, and connecting and gaining new experiences. So we bounced around many things and we came up with the code of NMD. And sometimes later on, someone will come up with a new name but it didn’t in this case. Everybody just started talking about it like that, and it seemed right. So we stuck with it. And I like that people ask me what it means because then you can decide how you want to adopt that into your life.

设计鞋的过程中NMD只是一个代码,如果赋予一个真实的含义就会对设计理念有局限性。当NMD设计好之后大家都习惯了它的称呼所以沿用了下来。如果你硬要加一个意思,我喜欢这个nomad的含义,因为Adidas官网上有designed for a nomadic lifestyle这样的广告语却并不特指NMD。记得是nomad不是no mad,你“特么”才是个疯子。

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